Red Bull also owns and conducts the Flugtag ("flight day" in German), a competition where entrants launch themselves off a 10-metre ramp in homemade "flying machines" into a body of water (reminiscent of the Birdman Rally); its own version of the soapbox derby called the Red Bull Soap Box Race which was recently held in Cincinnati, Ohio; the Red Bull Crashed ice, a world tour, in the winter extreme sporting event, ice cross downhill, which involves downhill skating in an urban environment, on a track which includes steep turns and high vertical drops. On 6 April 2005, Red Bull bought the Austrian club SV Austria Salzburg and renamed it to Red Bull Salzburg, a move which has been heavily criticised by supporter groups within Austria and across Europe. For the energy drink, see, [*] – seasons in which the Austrian Champion didn't win the EBEL title, Formula 1 World Constructors' Championships, "Red Bull the company – Who makes Red Bull? Red Bull has had a sponsorship presence in a number of sports for some time, especially in the world of motor sport, and has a presence in the Australian V8 Supercars sponsoring the 888 race team, DTM (Deutsche Tourenwagen Masters) especially the Abt Audi team, Dakar Rally sponsoring the KAMAZ Master, VW Race Touareg Team and Peugeot Sport, KTM's Factory teams in various motorcycle racing series, British Superbikes (BSB) Red Bull Honda and HM Plant Red Bull Honda teams, World Rally Championship with the Citroën, Volkswagen, M-Sport Ford and Škoda teams, the SEAT team in the World Touring Car Championship, in Champ Car with Neel Jani and PKV Racing, Rhys Millen's Pontiac in Formula D, sponsoring the GP2 Series team owned by Red Bull Racing team principal Christian Horner, Arden International. Cloudflare Ray ID: 64c5052bc8c355ea That title goes to Chalerm Yoovidhya, the majority shareholder of the Red Bull Group. In 2007, Red Bull established the lower-division Red Bull Brasil team in the city of Campinas, São Paulo. Red Bull has also extended its presence to purchasing and entirely re-branding a number of sports teams. This article is about the company. The team was shut down in December 2011 and its assets acquired by BK Racing.[15][16]. About Red Bull Stock In 1987 Red Bull not only launched a completely new product, it created a whole new product category - the Energy Drink. … A freestyle competition of hip hop which takes place every year in many Spanish speaking countries. [24] The Red Bull Music Academy organises music workshops and festivals around the world. It runs the Red Bull Studio recording facility, in Santa Monica. Even though the Yoovidhyas and Mateschitz own Red Bull, the main shareholder of the energy drink's United Kingdom business is another British Virgin Islands company called Jerrard Company Ltd. The payment is a € 374 million windfall for Red Bull’s co-founder and biggest shareholder, Dietrich Mateschitz. Red Bull Situational Analysis. [6] After seeing market potential in the drink, he partnered with Chaleo in bringing it to Europe. [4] It is also known for its sponsorship of a range of sporting events and teams. [20] Red Bull sponsors several fighting game players who compete in Tekken and Street Fighter,[21] as well as the Dota 2 team OG, winners of The International 2018 and 2019 tournaments.[22]. Red Bull is a privately owned company, producing and distributing the Red Bull energy drink to more than 165 countries worldwide. ABOUT RED BULL BC ONE . Red Bull covers the costs to organise the Wings for Life World Run since its first edition in 2014. Red Bull Sponsorship FIVB Beach Volleyball World Tour. In return, they would each receive a 49% stake in the company, with the remaining 2% stake going to Chaleo's son Chalerm.